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THE SALES EDGE

A 3Day's B2B Sales Workshop
Software demo workshop, Software demo training, Software Sales

About Program

Close more deals, align-team, and build a sales culture that compounds

Your product is strong. Your team is capable. So why are deals still stalling?

This is a fully customised, onsite workshop designed for B2B software and technology companies whose sales results are not yet matching their product potential.
Over three intensive days, your entire revenue team — sales, pre-sales, technical, and management — works together to diagnose what's breaking down, rebuild the process, and leave with a shared language and system for winning.

This is not a training programme. It is a working session. By the time you finish Day 3, your team will not just know more about selling — they will sell differently, think differently about customers, and operate as a genuinely integrated revenue unit.

The Problem

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Most B2B software sales teams have the same invisible problem: the people who sell, the people who demo, and the people who support are operating as three separate functions with three separate mindsets — and customers feel it.

Leads go cold after a strong first call because the follow-up lacks urgency. Demos impress technically but fail to connect to the buyer's real problem. Objections arrive in the final meeting and the team scrambles. And because no one has a shared sales process — just individual habits and instincts — results vary wildly from rep to rep, quarter to quarter.

The product isn't the issue. The system is. And a broken system cannot be fixed by motivation alone. It needs to be rebuilt.

Great product, Talented team, and yet the pipeline keeps leaking.

The Solution

By the end of this workshop, your team will share something they did not have before: a common system, a common language, and a common understanding of what winning looks like at every stage of your sales cycle.

Your salespeople will know how to open conversations that generate real discovery. Your pre-sales team will demo to the business problem, not just the feature set. Your technical team will know their role in the room. And your management will have a framework for coaching and tracking performance that doesn't rely on gut feel.

The pipeline won't just look healthier. It will behave differently — because the people building it will behave differently.

Move from a team of sellers to a unified, revenue machine.

How We Transform

Day 1 — Foundation: The Sales System Your Team Has Been Missing

We begin with alignment. Company vision, revenue expectations, and the honest diagnosis of where the current process is breaking down. We cover the fundamentals of B2B sales — what makes it categorically different from transactional selling — and introduce the Inverse Pyramid: the strategic framework that reorients your team from pitching products to solving problems. The day closes with live role-play: real calls, coached in real time.

Day 2 — Execution: Discovery, Objections & Solution Selling in Practice

Day 2 is where the system meets reality. We work through how to run a discovery conversation that genuinely uncovers the buyer's world, how to handle objections without losing momentum, and how to move from product demonstration to solution selling. Every session includes live practice against your actual customer scenarios.

Day 3 — Conversion: Demos, Closing & Building the Revenue Engine

The final day covers the moments that most often break down: the technical demo, the closing conversation, and the post-sale handover. We close with Key Account Management and CRM discipline — turning one-time wins into sustainable revenue relationships. The day ends with your team leaving with a shared playbook, not just shared notes.

A complete reset of how your team thinks and executes sales.

Your Coach

KKB : a 33-year B2B sales veteran, Exec-coach, and specialist in Asian tech-markets.

I have spent 33 years on the frontlines and in the boardrooms of B2B sales — across software, pharma, and life sciences, across India, Asia-Pacific, and global markets. I have closed complex, multi-stakeholder deals. I have built and led sales teams. I have sat across from the kinds of buyers your team faces every day.

What I bring to this workshop is not theory. It is the specific, tested knowledge of what actually moves deals forward in B2B software sales — and the ability to translate that knowledge into behaviour your team can use from Day 4 onwards. The workshop is customised to your context, your product, and your real customer scenarios. Every time.

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Clients

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TESTIMONIALS

Trusted by Leaders Across Industries

Ankur Mehrotra

Managing Director

Metonic Innovation

“KKB’s B2B enterprise sales training translated strategy into practical, real-world sales behavior. Highly interactive and immediately actionable, it significantly improved our team’s confidence, deal structuring and senior stakeholder conversations

Manoj Agarwal

Chairperson

Agarwal Estates

KKB’s business communication training for our senior leaders was practical and immediately relatable! Participants now show improved clarity, confidence and professionalism in every conversation, from internal teams to clients

Mohd. Afreed

Managing Partner

Asian Trading Co.

Through KKB’s Impactful Leadership coaching, I navigated complex challenges and made sharper strategic decisions. I highly recommend him to any leader looking to elevate their capabilities and scale their business

Schedule your call

Great product, Talented team, and yet the pipeline keeps leaking.

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